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case study

Towerhill Associates Brand ID Redesign

phase 1
Research and Planning

Collective Thought Media began the core redesign of Towerhill Associates brand ID through a series of
meetings with it’s two founders. These meetings and corresponding Q&A’s allowed CTM to gain a clear
understanding of Towerhill Associates marketing direction and target audience. Competitive research was
completed to determine comparable industry trends, and to ensure unique solutions were implemented
with regards to Towerhill’s two most critical needs: stand out logo branding, and a strong online web
presence that made use of a Content Management System.



phase 2
Core Logo Design

Building upon requested client-preferred examples, a detailed Q&A form, as well as through in person
conversations, CTM created a series of icon illustrations and custom typography solutions. The desired
direction of the logo artwork was modern and clean, with a figurative, simple illustration that would
represent Towerhill Associates. There was a strong desire to connect with the “Green” industry, as many
of Towerhill’s clients that in the Cleantech sector. Through multiple versions and variations, CTM was able
to guide the client through the logo design process, ensuring complete satisfaction and maintaining the quality of the final product delivered.


Towerhill Associates final logo artwork.


phase 3
Supporting Brand Collateral

With a core logo, color palette and typography usage completed, CTM expanded Towerhill Associate’s branding to include business cards, a digital and print letterhead as well as a company PDF overview and general usage guides for logo artwork. Speciality business cards included super thick 16pt matte coated paper, with spot glossy coating on the logo and other elements. Their digital letterhead allowed for the easy creation of properly branded office documents. Their company profile PDF was developed to be a valueable first contact tool with new prospects.


Towerhill Associates business cards, letterhead and company pofile overview PDF.


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